Before marketing your practice, it is important to create a brand personality that will resonate with patients. Dental Practice Success asked Nikki Skomal, director of interior design for Unthank Design Group in Lincoln, Nebraska, for some basic guidelines in branding a dental practice. Here is an excerpt from that article.
From: http://www.ada.org/en/publications/ada-news/2017-archive/may/branding-basics-q-and-a
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