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Thursday, July 13, 2017
Trump says health care reform "more difficult" than solving the Israeli-Palestinian conflict
From: http://www.cbsnews.com/news/trump-says-health-care-reform-more-difficult-than-solving-the-israeli-palestinian-conflict/
New video helps health care providers understand HIPAA right of access
From: http://www.ada.org/en/publications/ada-news/2017-archive/july/new-video-helps-health-care-providers-understand-hipaa-right-of-access
Daily step counts: How U.S. compares to other countries
From: http://www.cbsnews.com/news/which-countries-most-walking-least-walking/
Police probe abuse reports at state home for disabled
From: http://www.cbsnews.com/news/police-probe-abuse-reports-at-idaho-run-home-for-disabled/
Why this cancer may not need treatment right away
From: http://www.cbsnews.com/news/prostate-cancer-may-not-need-treatment-right-away-new-study-shows/
Experimental Vaccines Might Shield Fetus From Zika
A mouse study shows the vaccines protected unborn baby mice from the virus
From: http://www.webmd.com/a-to-z-guides/news/20170713/experimental-vaccines-might-shield-fetus-from-zika?src=RSS_PUBLIC
FTC targets merchants with nefarious telemarketing tactics
From: http://www.ada.org/en/publications/ada-news/2017-archive/july/ftc-targets-merchants-with-nefarious-telemarketing-tactics
Dozens OD on synthetic marijuana in one town
From: http://www.cbsnews.com/news/synthetic-marijuana-k2-overdoses-lancaster-pennsylvania/
Pete Frates, of Ice Bucket Challenge fame, "doing awesome"
From: http://www.cbsnews.com/news/pete-frates-ice-bucket-challenge-inspiration-doing-awesome/
Senate Republicans unveil modified health care bill to repeal and replace Obamacare
From: http://www.cbsnews.com/news/senate-republicans-unveil-modified-health-care-bill-to-repeal-and-replace-obamacare/
Minnesota man burned squeezing limes in the sun
From: http://www.cbsnews.com/news/man-burned-squeezing-limes-in-the-sun-phytophotodermatitis/
'Observation' Best for Low-Risk Prostate Cancer
20-year study found little difference in death rates, more complications with surgery
From: http://www.webmd.com/prostate-cancer/news/20170713/observation-best-for-low-risk-prostate-cancer?src=RSS_PUBLIC
Parents storm out of U.K. courtroom in legal battle for sick son
From: http://www.cbsnews.com/news/charlie-gard-parents-storm-out-united-kingdom-high-court-sick-baby/
WHO: Tuberculosis is the leading infectious killer - Ministers declare commitment to end TB
From: World Health Organization https://www.youtube.com/watch?v=mqPKp-ELPOg
How to get people to eat more vegetables: Change how you describe them
Follow me on Twitter @RobShmerling
We all know the drill by now: the healthiest diets are those with a good balance of protein, carbohydrates, and healthy fats with an emphasis on high fiber, whole grains, and modest portion sizes. Vegetables play a featured role in most healthy diets.
For example, the Harvard School of Public Health’s “Healthy Eating Plate” says that with few exceptions, the more vegetables we eat, the better. (The big exception? Potatoes! They have high carbohydrate content and affect blood sugar in a similar way as sweets, so moderation is recommended.)
And yet for many, vegetables remain low on the dietary priority list. Sure, some people just don’t like them. Perhaps they remember the bland, squishy, unappealing green beans of their elementary school cafeteria. Maybe it’s simply a bias against foods considered healthy. And of course, for many it’s hard to compete with high-calorie, deep-fried, and sweetened options.
Researchers have discovered the answer: Better marketing!
Well, maybe. The study was simple. A large university cafeteria served its usual vegetables (and other foods) in their usual way and researchers tallied how many people chose each vegetable. However, the sign in front of a chosen vegetable was randomly changed in one of four ways:
- “Basic”: The label simply stated the name of the vegetable (e.g., “corn”).
- “Healthy restrictive”: The sign included the name of the vegetable plus something missing that might make it healthier (e.g., “reduced-sodium corn”).
- “Healthy positive”: the vegetable was described as having something extra that might make it healthier (e.g., “vitamin-rich corn”).
- “Indulgent”: the label described the vegetable in a novel or exciting, or, one might argue, “over the top” way (e.g., “rich, buttery roasted sweet corn” or ““dynamite chili and tangy lime-seasoned beets”).
Here’s what they found:
- Nearly 28,000 diners, about 30% of the total, chose the selected vegetable.
- Labeling mattered — 25% more people chose the featured vegetable when it had the indulgent labeling than when it had the basic labeling. In addition, the amount of the featured vegetable chosen was greater when the more elaborate description was provided.
- Labels touting the healthier aspects of the vegetable (such as vitamin-enriched or sodium-restricted) seemed to have the opposite effect — fewer diners chose these vegetables than when only the name of the vegetable was used.
Surely there’s more to it
It seems a bit simplistic to think that just calling a food something snazzy can make people eat more of it. But marketing experts have been doing this for years, influencing consumer choices by coming up with just the right description, phrase, or jingle. Of course, I’ve never seen ad campaigns promoting “twisted citrus-glazed carrots” or “tangy ginger bok choy and banzai shiitake mushrooms.” Maybe vegetables just need better public relations consultants.
Now what?
There are some uncertainties in this research. For example, we don’t know from this study whether the effect of labeling vegetables would be long-lasting. It might work for a while and then wear off as diners realize that despite the fancy description, it’s still the same old corn. And people eating at a big university cafeteria might be different from those choosing to eat at a fancy restaurant, a fast food dive, or eating at home. And we don’t know how good these vegetable dishes really were or how accurate the “indulgent” labeling was. So, as usual, we’ll need more research to address these questions.
Still, the findings are promising and suggest that, at least for adults, emphasizing how healthy vegetables are may not be nearly as effective as emphasizing how good they taste. It’s possible that such approaches could reverse the assumption that healthy foods don’t taste good. And more adults eating vegetables could lead to something even more remarkable: kids could start eating their vegetables as well.
The post How to get people to eat more vegetables: Change how you describe them appeared first on Harvard Health Blog.
From: Robert H. Shmerling, MD http://www.health.harvard.edu/blog/get-people-eat-vegetables-change-describe-2017071311985
ADA Visa from U.S. Bank gets new look, enhanced benefits
From: http://www.ada.org/en/publications/ada-news/2017-archive/july/ada-visa-from-us-bank-gets-new-look-enhanced-benefits
Breast-Feeding May Lower Risk of MS, Study Says
Benefits reported for women who nursed 15 months or more
From: http://www.webmd.com/multiple-sclerosis/news/20170712/breast-feeding-may-lower-risk-of-ms-study-says?src=RSS_PUBLIC
CT Scans Might Help Gauge Heart Attack Risk
Researchers aim to identify vulnerable patients before damage becomes irreversible
From: http://www.webmd.com/heart/news/20170712/ct-scans-might-help-gauge-heart-attack-risk?src=RSS_PUBLIC
What to know about the rare cancer linked to breast implants
From: http://www.cbsnews.com/videos/what-to-know-about-the-rare-cancer-linked-to-breast-implants/
Breast implants linked to cancer: What women should know
From: http://www.cbsnews.com/news/woman-with-rare-cancer-linked-to-breast-implants-speaks-out/
Rochester Epidemiology Project – Data Exploration Portal
From: Mayo Clinic https://www.youtube.com/watch?v=mZRCtPJdPB4
FDA Panel OKs First Gene Therapy For Leukemia
Expensive but potent leukemia therapy genetically transforms patients' immune system cells to fight disease
From: http://www.webmd.com/cancer/news/20170712/fda-panel-oks-first-gene-therapy-for-leukemia?src=RSS_PUBLIC