To encourage dentists to fill out their Find-a-Dentist profile, those with completed profiles by May 1, 11:59 p.m. Pacific time, are entered in a sweepstakes to receive a cash reward of $10,000. The winner can also choose to lease either a Mercedes Benz C class sedan or a Mercedes Benz GLC sport utility vehicle for a year.
From: http://www.ada.org/en/publications/ada-news/2017-archive/april/complete-find-a-dentist-profile-to-enter-10000-cash-or-mercedes-benz-sweepstakes
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