Two summers ago, everyone was getting involved in the ice bucket challenge. While critics said the challenge was just a way to make a splash without actually doing anything, the effort raised $115 million dollars in just 30 days. Jim Axelrod has more on how the social media phenomenon has impacted ALS research.
From: http://redirect.viglink.com?u=http%3A%2F%2Fwww.cbsnews.com%2Fvideos%2Fice-bucket-challenge-pays-off-in-big-way-for-als-research%2F&key=ddaed8f51db7bb1330a6f6de768a69b8
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