WHO is calling on governments to rate movies that portray tobacco use in a bid to prevent children and adolescents from starting to smoke cigarettes and use other forms of tobacco.
Movies showing use of tobacco products have enticed millions of young people worldwide to start smoking, according to the new WHO "Smoke-free movies: from evidence to action", the third edition since its launch in 2009.
From: http://www.who.int/entity/mediacentre/news/releases/2016/protect-children-from-tobacco/en/index.html
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